Sailing With Thrive

Matt Rutherford, a sailor from Annapolis, Maryland is daring to achieve the impossible. Over the next 310 days, Rutherford will attempt to sail 23,000 nautical miles around North and South America by way of the Northwest Passage. No one has ever before made this journey, so Rutherford is quite literally blazing the trail.

Shelf Reliance is inspired by Rutherford’s determination and they will be supporting him all along the way. Shelf Reliance will be sponsoring Rutherford’s solo voyage by supplying him with a year’s supply of delicious, healthy, and convenient THRIVE foods. Rutherford is excited to begin his journey and he is certain THRIVE will provide him with the proper nutrition he needs to achieve this incredible goal.

LINDON, Utah, 13 June 2011 - Shelf Reliance will sponsor Matt Rutherford as he attempts a solo sailing voyage circumnavigating North and South America. When Rutherford completes his voyage he will be the first person to sail continuously around both continents. Rutherford’s voyage began June 10th in Annapolis, Maryland. The voyage is 23,000 nautical miles (about 26,500 miles), which Rutherford intends to travel in ten and a half months.

To help support Rutherford’s efforts, Shelf Reliance has supplied him with a year’s supply of their freeze-dried and dehydrated THRIVE foods. All proceeds from Rutherford’s voyage go to supporting the Chesapeake Region Accessible Boating (CRAB), a charitable organization dedicated to helping special needs individuals fulfill their dreams of sailing.

Jason Norton, Shelf Reliance Executive Vice President: “We are excited to team up with Rutherford for his dedicated work to bring exposure to CRAB. Since we provide high quality food with a long shelf life, it was a natural fit for us to support Rutherford’s voyage. We are excited for Rutherford to experience our great-tasting food in an environment that requires simple convenience and proper nutrition.”

Matt Rutherford: "I couldn't have done the trip without Shelf Reliance because they were able to completely customize my order. With THRIVE, I will receive the nutrition and variety I need for my voyage. All of the Shelf Reliance consultants and corporate management I have worked with have been very friendly and helpful as they have worked to prepare me for the trip.”

Customers will soon be able to receive news of Rutherford’s voyage and track his mileage and location on the corporate site. Upon his return, Rutherford will share some of his favorite moments during his solo voyage at the annual Shelf Reliance convention and will encourage individuals to dare to accomplish their own dreams.

Shelf Reliance is excited to begin the partnership with Rutherford because they believe it will demonstrate that with superior products and sound education, Shelf Reliance can empower individuals to become self-reliant, prosperous, and charitable.